The trademark is the difference between a visual sign each other commodity, its elements can include text, graphics, letters, numbers, colors, three-dimensional symbols and their combinations. Trademark registration can make the drug more effectively to obtain legal protection, enhance the market competitiveness, but also help consumers identify the brand shopping, the correct choice of safe and effective drugs, the drug manufacturer to support and confidence. In the trademark registration system in our country, mainly voluntary registration, except for human drug and tobacco products shall be compulsory registration. Because people with drug related to people's life and health and safety. That is to say, the trademark is not registered drugs into the market will be regarded as counterfeit medicines and drugs. A trademark mainly exists in the pharmaceutical packaging. The name of the drug, the drug generic name, geographical indications can not be used as trademarks. Such as Yunnan Baiyao six tasteglutinous rehmannia pill for geographical indications or generic names of drugs. In order to achieve the purpose of publicity or recognition of drugs, drug packaging should be highlighted in the trademark rather than the generic names of drugs. Such as pharmaceutical elements exist South Baiyao, North Red reputation. The production of Shenyang traditional Chinese medicine factory brand Shenyang Hongyao, but the brand in the pharmaceutical packaging is very inconspicuous location, more light is difficult to attract consumers eyes, thus the market impression of Shenyang is to the brand deep red is very strange. Now they have to face the more than 20 manufacturers of counterfeit products are incapable of action the embarrassing situation of Shenyang hongyao. While Wujibaifeng pills of traditional Chinese medicine is ancient, but the producers, brand Huiren Wujibaifeng pills are thriving is to catch up from behind, manufacturers legal concept and marketing concept, in the pharmaceutical packaging and advertising, the trademark highlights.